Better support for family carers and better business for you

With over 60 years’ experience supporting carers, TENA understands the reality family carers face. Dealing with incontinence is just one of the challenges. Family carers experience many other physically, mentally, and emotionally demanding situations. Our ‘No Love Like It’ campaign has been created to give the millions of family caregivers across the globe the support and recognition they deserve. Carers do an amazing job, and we want to everything we can to support them. TENA invite all pharmacists to join in on this.

The opportunity

Millions of people care for a loved one – as many as 1 in 5 adults and research carried out by TENA indicates that 72% of carers prefer to shop for incontinence products at pharmacies, where they expect a better incontinence product offer and have the option of talking to specialist staff who can make product recommendations tailored to their loved one’s needs.

TENA is here to support pharmacists in improving the customer experience for carers. Whether it’s helping a carer choose the right incontinence product or educating carers about incontinence-related skin irritation, pharmacists are in a privileged position to guide family carers to the right incontinence solutions for their loved ones. This means more satisfied customers who are more likely to shop repeatedly with you.

TENA ProSkin to maintain skin health

Dealing with incontinence is an especially tough part of caring for a loved one. If urine leakage isn’t dealt with quickly, it can lead to skin irritation. Skin irritation, such as Incontinence Associated Dermatitis (IAD), is a source of discomfort for the person experiencing it and a source of stress for the person looking after them. TENA ProSkin Comfort Pants absorbs efficiently, for better protected skin.

Absorbs 2x faster for better protected skin

Learn More About Our TENA ProSkin Comfort Pants

Recommending the right product for carers

Not sure which product to recommend? Don’t worry, we’re help to help. Use TENA’s product selector tool to guide you in recommending the best products for carers’ needs.

Visit TENA Product Selector Tool

Get in touch

Contact TENA for your own personalized consultation, and to learn more about our products and solutions.

Discover our TENA ProSkin product range

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This is TENA

TENA is a brand of Essity, a leading global hygiene and health company. With over 60 years of experience TENA is the No. 1 adult incontinence brand globally*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.

With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. We strive for sustainable continence care with better care and better products.

*Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2020 edition.

Looking for other TENA sites?

At TENA we offer products and solutions for a wide range of people. Please feel free to visit our other TENA sites.

TENA Consumer Products

TENA, a brand of Essity - a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.